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News
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Dove [january 2009] |
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Datosclaros conducted an online survey in Brazil to evaluate several possible names for a new Dove product (www.dove.com.br). |
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Factboy [january 2009] |
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Datosclaros analyzes two online projects done with the World Builder 3D of the Swiss company Factboy (www.factboy.com). This tool, which integrates Datosclaros OPINO survey software, allows Shopper Understanding projects to be done in virtual 3-D environments. It involves using state-of-the-art technology for market research and is ideal for studies done at supermarkets, malls, thoroughfare and in almost any location that can be recreated in 3-D, with significant savings in comparison to doing the same study offline. These two projects are the first step in the relationship between Factboy and Datosclaros, which involves technological, commercial and methodological-analytical cooperation. |
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Dove [december 2008] |
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Dove (www.dove.com.ar) chose datosclaros to test the new variety Dove Deos and to prepare material for a new marketing campaign that would present the experiences of women during the product testing. |
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Rexona Teens [november 2008] |
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Datosclaros did an online study in 4 countries to test packaging and names for two new fragrances by Rexona Teens (www.rexona.com.ar). For this project, the new tool Image Impact was used. This tool was especially designed and developed for online image assessments. |
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Páginas Amarillas [NOVEMBER 2008] |
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The affiliate of the British company Yell (www.paginasamarillas.com.ar) hires Datosclaros again, this time, to test its web game. |
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Banco Itaú [october 2008] |
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Banco Itaú (www.itau.com.ar). hires Datosclaros to conduct its annual satisfaction survey again. The project was done combining online and telephone interviews. |
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Mercado - Quilmes - Nobleza Piccardo [october 2008] |
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The Corporate Social Responsibility (CSR) Study 2008 was conducted in October. This edition was sponsored by Quilmes (www.quilmes.com.ar) and Nobleza Piccardo (www.noblezapiccardo.com), with special questions added for both brands. |
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Axe [september 2008] |
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What is cool? Which brands are considered cool? That was the main question for Axe (www.axe.com.ar) and to provide an answer, Datosclaros did a "study on coolnes." This online survey was done in 12 countries in North and South America, Europe and Asia. |
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Geberit [september 2008] |
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Geberit (www.geberit.es), the swiss company leader in the production of piping and sanitary systems in Europe, asked Datosclaros to conduct an exploratory study in order to develop its market launch strategy. |
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Páginas Amarillas [august 2008]
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Páginas Amarillas, the local Yellow Pages office, (www.yellowpages.com), hires Datosclaros to conduct a website usage effectiveness study. The company chose datosclaros' proposal due to its' expertise in applying innovative methodologies including online market research and studies related to web evaluation. |
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Linde [august 2008]
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The renowned world leader in gas for both industrial and medical use (www.aga.com.ar), hires datosclaros to conduct a customer satisfaction survey in Argentina, Brazil, Uruguay, Chile, Peru, Colombia, Venezuela and Ecuador. Having conducted this study on a local basis for 4 years, Linde elected datosclaros to manage the same responsibility at the regional level. |
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SAR – Argentine Society of Rheumatology [july 2008]
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A study is conducted to determine the prevalence of rheumatoid arthritis in the city of Luján. The SAR (www.connmed.com.ar/sociedades/reumatologia) plans to release data from the study in medical journals. |
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Banco Itaú [june 2008] |
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Banco Itaú (www.itau.com.ar) hires datosclaros again to conduct a satisfaction survey among business clients. |
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Avery Dennison [june 2008] |
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The labels and office supply company (www.avery.com/ar) calls upon datosclaros to conduct a customer satisfaction survey. |
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Vea [june 2008] |
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The supermarket chain (www.disco.com.ar) asks datosclaros to gauge customer satisfaction at its stores in Greater Buenos Aires. |
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Rexona [june 2008] |
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Rexona (www.rexona.com.ar) called upon datosclaros to conduct a study about the relationship between football and work as part of its communications campaign Futwork, developed by agency VegaOlmosPonce. |
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Disco [june 2008] |
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The supermarket chain (www.disco.com.ar) hires datosclaros once again for a customer satisfaction survey |
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Axe [may 2008] |
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Axe (www.axe.com.ar) chooses datosclaros yet again to conduct a product assessment of the brand's shower gel. |
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Disco [abril 2008] |
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The supermarket chain (www.disco.com.ar) asks datosclaros to come up with a study to assess its customer loyalty program. |
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Sika [march 2008] |
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Sika (www.sika.com.ar), a leader in chemical products for construction, calls upon datosclaros again, this time to conduct studies on the brand's image and positioning and for an exploratory study to assess the potential of a new product in the market. |
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Axe [febrero 2008] |
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datosclaros is hired by Axe (www.axe.com.ar) to test the Playboy + Axe Scouting 2008 activation. The project consists of a desk research + some online focus groups. |
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LifeScan de Johnson & Johnson Medical [february 2008] |
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In order to improve its loyalty program among users of the glucose monitoring systems OneTouch, the Johnson & Johnson Medical company LifeScan (http://www.lifescan.com) asks datosclaros to analyze its client database covering Colombia, Argentina and Chile. |
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Banco Itaú [january 2008] |
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In order to keep improving the service it gives to its clients, Banco Itaú ( www.itau.com.ar) has chosen datos claros to conduct customer satisfaction studies among its different client segments, plus a comprehensive study of its internal processes. |
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Sprite [december 2007] |
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Sprite ( http://www.sprite.com.mx/landing-paises/) asks datosclaros to conduct a study to assess its new regional website, "Las Cosas Como Son". The project involves online focus groups with participants from Buenos Aires, Lima and Santiago de Chile. |
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Fanta [NOVEMBER 2007] |
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Through the interactive agency FlyKYM NetActivation (www.flykym.com.ar), Fanta (www.todoloqueimaginas.com.ar) asks datosclaros to conduct a study to assess its new regional website. the project involves focus groups and use labs in the cities of Buenos Aires, Lima and Santiago de Chile. |
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Initiative [OCTOBER 2007] |
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A qualitative study comprised of traditional and online focus groups is done for the media group Initiative. (www.initiativemedia.com.ar) |
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Cefalex [OCTOBER 2007] |
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datosclaros does an advertising recall study on Cefalex, a product manufactured by Laboratorios Bagó. (www.cefalex.com.ar) |
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La Nación Revistas [JUNE 2007] |
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An extensive online study geared to female readers was ordered to datosclaros. (www.zonarevistas.com.ar) |
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Acindar [JUNE 2007] |
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Argentina’s leading steel producer (www.acindar.com.ar) requests several research projects. |
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Boston Seguros [MAY 2007] |
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The insurance company (www.boston.com.ar) calls upon datosclaros to do its annual customer satisfaction survey. |
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Flint Group [APRIL 2007] |
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For the third consecutive year, the production company and inks distributor (www.flintink.com.ar) asks datosclaros to conduct its customer satisfaction survey. |
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Mercado [APRIL 2007] |
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In its April issue, the prestigious business magazine (www.mercado.com.ar) presents a study on advertising trends done by datosclaros. |
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Blinc UK [MARCH 2007] |
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datosclaros collaborates with the British research agency doing online projects (basically focus groups / chat groups) for several organizations, including the BBC (www.bbc.co.uk). |
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AGA Grupo Linde [FEBRUARY 2007] |
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AGA Grupo Linde: The gas company (www.aga.com.ar) asks datosclaros to conduct an exploratory study on the propellants market. |
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CIE Entretenimiento [JANUARY 2007] |
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datosclaros does several projects for the Mexican entertainment/media production company (www.cie-mexico.com.mx). |
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Pernod Ricard [JANUARY 2007] |
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After purchasing the firm Allied Domecq, Pernod Ricard (www.pernod-ricard.com.ar) asks datosclaros to again conduct its annual satisfaction survey. |
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AXE [DECEMBER 2006] |
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Focus groups were held to evaluate City Hunters, a TV series co-produced by AXE and FOX (www.mundofox.com/ar). The focus groups were done with the datosclaros Interactive Platforms. |
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HSM Italia |
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datosclaros conducts a new study of the World Business Forum for HSM Italy. |
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Mercado |
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A study on Corporate Social Responsibility (CSR) has been published in the prestigious business magazine in November. |
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Pond's |
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datosclaros conducted a post test for the new commercials of the brand, using its Research Interactive Platform. |
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AXE |
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datosclaros conducts new surveys and online focus groups to evaluate the concept of a brand's new product. |
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AXE |
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A successful online study is done for AXE to evaluate the structure
and contents of its new website. |
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Dalí Producciones |
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A telephone survey is carried out for a TV program produced by Dalí
Producciones. |
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Boston Seguros |
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A quali-quantitative satisfaction survey is conducted for Boston
Seguros. |
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HSM Alemania |
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datosclaros conducts a combined online-telephone survey for the
German office of the HSM Group. |
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Fundacion Amanecer |
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datosclaros offers methodology advisory services to aid in the
development of a research on children's rights for the Fundación Amanecer. |
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Swift |
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Swift called upon datosclaros to conduct a study among its international clients of packaged meat. |
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Acindar |
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Acindar has selected datosclaros for its annual customer satisfaction study. |
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HSM Group |
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HSM Group has asked datosclaros to conduct a market research study of events related to design, both nationally and internationally. |
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AGA - Grupo Linde |
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In order to keep improving the service it gives to its clients, AGA - Grupo Linde has chosen datosclaros once again to conduct a comprehensive study of its internal processes. |
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Flint Ink |
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Once again Flint Ink has asked datosclaros to conduct its annual customer satisfaction survey |
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Telecom Personal |
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datosclaros has conducted an extensive online-telephone fieldwork among clients of Telecom Personal. |
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Allied Domecq |
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Allied Domecq is one of the newest additions to the datosclaros client portfolio. datosclaros has done customer satisfaction surveys for the Quality Department and in-depth studies for the Logistics Department. |
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AGA - Grupo Linde |
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datosclaros has added AGA - Grupo Linde to its client portfolio. The first study required by the group is a customer satisfaction study and a mixed methodology (online-telephone) was used to conduct the surveys. |
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Disprofarma |
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Disprofarma, the largest medicine distributor in Argentina, has selected datosclaros to conduct its customer satisfaction study, as required by the quality norm ISO 9001:2000. |
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Actaris |
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Actaris, an international firm that manufactures water, electricity and gas meters, has opted to do its customer satisfaction survey with datosclaros. |
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Ampacet |
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As it did last year, Ampacet has chosen datosclaros once again to conduct its annual customer satisfaction study. |
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Flint Ink |
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Flint Ink, world leader in ink production and distribution, called upon datosclaros for a customer satisfaction study conducted with a mixed methodology (online-telephone surveys). |
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