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Methodologies
Online
Online research methodologies are applicable to many research projects, and they are approved by the international community of market and public opinion researchers.
datosclaros was the first market research firm in Argentina to develop an online research plattform that is complete, safe, and flexible. Our firm has also developed the techniques necessary for this type of studies.

 
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Online Surveys
Advantages of the online surveys offered by datosclaros

Reduced costs.
Quicker.
100% dynamic functionality (skips, random response options, quota controls, grids, etc.).
Top security.
No geographical limits.
Look and feel can be customized.
Response duplication control.

Recruiting for Online Surveys

Random pop-up invitations on websites that respond to the established profile.
Personalized e-mail invitations with an individual participation code embedded in the text.

Interactive Platform

t is a tool and methodology that, given the current context in which Internet has increasingly become the communication medium par excellence amongst middle classes everywhere, it allows you to obtain qualitative and quantitative information simultaneously, while incorporating multimedia stimuli such as videos, images, audio and texts.

Benefits

A novel, attractive way of research for participants.
It gives an adequate response to the current context.
Results in significantly shorter timeframes.
Speedy reception of results.
Wide geographical coverage.
A significant influx of information at a lower cost.
Multimedia stimuli may be included.
Customized interfaces based on client’s graphics.
The client can “watch” how the online study is developed right from his/her own computer, wherever. He/she can also send comments to the coordinator through a private channel.


Focus Groups Online
This qualitative methodology creates virtual interviews ("discussion forums") with a specific group of people within a specific timeframe. The groups are moderated by coordinators who specialize in motivational research techniques and trained to do their job in this medium. Discussion topics take into account both participant comments and client suggestions.

Advantages

Allows for the use of multimedia stimuli.
The client can monitor the group and send private messages to the coordinators.
The session transcription is available on a day-to-day basis.
No geographical limits.
Reduced costs.
Interviewee perceives a higher level of anonymity.
Increased comfort and ease for both the interviewee and the client.
Participants can be requested to carry out specific tasks (visit a website or evaluate an ad) and then express their opinions.

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