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Methodologies

At datosclaros , our top commitment is always to our clients, whatever the methodology. Our directors have more than 10 years of experience in traditional market and social research and our firm was the first to develop an online market research platform: in brief, datosclaros has a unique profile. This allows us to recommend the most appropriate technique for each case while focusing exclusively on the needs of our clients.

Traditional
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Telephone interviews
Personal probabilistic interviews
Personal scheduled interviews
Personal coincidental interviews
Central location
Panel studies
Focus groups
In-depth interviews
Use laboratories
Secondary data studies (desk research)

Online
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Online Surveys
Focus Groups Online
Mobile Surveys

Proprietary Studies
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"Ghostbusters" (qualitative-quantitative technique based on the observation of consumers at the point of sale).
  Combined Studies (Online/ Telephone)
Website Evaluation

Data Analysis
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Bivaried statistics.
Multivaried statistics.
Qualitative analysis.
Data mining algorithms

Data Mining
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Rules of Association
Classification Models
Clustering
Web-farming
Website Data Mining

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