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Methodologies

Proprietary Studies

"Ghostbusters" (qualitative-quantitative technique based on the observation of consumers at the point of sale).

This proprietary methodology is aimed as a complement to hard market share studies and 100% qualitative studies.
The technique is to go "get" the consumer when he/she is making a purchase, in order to evaluate aspects like:

	Doubts or certainties ("Ghosts") that attract or repel the consumer for a particular product.
	Sequence of purchases along aisles.
	Response to communication stimuli present in the store and their correlation to purchases
	Possesion of brochures/catalogues. Use/non-use as purchase guides.
	Whether the client shops along or with children/mate, etc.
	Products purchased.
	Consultations made to store personnel.
	Time spent on a specific aisle.
	Time spent selecting a specific product.
	How the client looks at the shelves (left to right, up-down, products at eye level, etc.).
	Whether the client chooses leading brands, generic brands, supermarket brands.
	Relation between products observed, products selected and products purchased.

The observations are done by professional surveyors, specially trained for such evaluations. The surveyors put the information on a semi-structured form with qualitative and quantitative indicators. The data can be complemented with video, and in this case, cameras are placed at strategic points. All variables can be segregated according to the stores in which the observations will be conducted.

Combined Studies (Online/ Telephone)

The experience of our team in using both online and traditional techniques has allowed us to develop a combined technique. When applied in the right cases, this method allows a client to get the best from both techniques: benefits include lower costs, reduced times, wider coverage, and response rates that reflect international quality norms.
This technique is particularly apt for satisfaction studies in B to B companies, such as the studies required for ISO certification audits.

Website Evaluation

These studies are used to professionally evaluate specific websites from the point of view of visitors. To do so, experiences and perceptions of users (selected randomly) are gathered and analyzed. Navigators evaluate the site according to the factors that have proved to generate satisfaction or insatisfaction with a site.
This study, which is completed online, can be complemented with a laboratory of use, in which surfing indicators are charted for observation and analysis.

Watch the online survey demo