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Areas |
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| Social and public opinion studies
allow organizations, institutions and corporations to find out more about
specific aspects of the society in which they interact. In a context in
which specific behaviors are critical for leaders and organizations (be these profit
or non-profit), this type of information is quite useful in identifying
social trends and the position that should be adopted based on the
perception that society has of the political parties, institutions,
or companies and their leaders. |
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Socio-cultural studies (urban communities,
children, teenagers, youth) |
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Corporate image of companies, institutions
and public organisms |
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Corporate social responsibility |
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Organization positioning |
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Corporate communication strategies |
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Electoral behavior studies |
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Campaign tracking and evaluation |
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Ballot boxes |
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Campaign evaluations |
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Political marketing |
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Demographic studies |
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