Stimulyzer®

A methodology for analyzing visual stimuli
stimulyzer

Visual communication is present in different spheres

Stymulyzer® applies to all of these formats:

  • Packaging
  • Concepts and prototypes
  • Websites
  • Print advertising (newspapers, magazines, street ads)
  • Points of purchase (shelves, POP/POS materials)
  • Logos
  • Videos (commercials, etc.)
 

Stimulyzer® is a set of technological and methodological tools that can be used to analyze graphic stimuli and video.


The Consumer’s Reaction

Allows different aspects of advertising to be tested in a flexible, in-depth way, using the consumer’s reaction to visual stimuli as the main source of information.


stimulyzer-imagen-contexto
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