DC New Market Research

Know–how

DC has plenty of experience in packaging studies done for different brands. Thanks to this know–how, we have developed a rigorous online pack evaluation tool that is more reliable, fast and economic than traditional methodologies. Our method and analysis are clearly oriented towards decision making.

Pack evaluation studies are an important tool when it is comes time to decide between two or more possibilities. Our studies evaluate different variables while contextualizing results within a general benchmark.

A Method that Optimizes Results

Our studies measure indicators such as brand recall, purchase intent, visibility and findability, and include a monadic evaluation and a comparison of features. We utilize innovative graphic tools of our own proprietary design for these indicators.