DC New Market Research

Creating knowledge while optimizing costs

A proprietary online panel is a database that makes use of methodological criteria in order to incorporate individuals who have agreed to participate in market studies over time. There are many advantages to such panels, since a company has much to learn from immersing itself in the world of consumers. In addition, the cost of these panels is much lower than that of ad-hoc studies.

A great number of companies have consumer databases and invest large sums to do traditional market research studies, such as telephone and in-person interviews. Others purchase online samples from outsourcers to find out more about consumers.

Opinantes® is a product developed by DatosClaros for creating and maintaining online proprietary panels. It incorporates methodologies and tools that have been used and polished during specific case studies for managing online panels, developing surveys and focus groups, and analyzing images, videos and concepts.

A wide range of possibilities

Opinantes® allows for tracking over a period of time, testing concepts, comparing pieces and evaluating any other issue of interest to the company.