 A Wide Range of PossibilitiesThe partnership between DatosClaros and HarrenMedia (specialists in Behavioral Targeting) allows us to generate this information. With the Digital Media Research methodology, you can obtain something that would otherwise be unthinkable: the capacity to store the media behaviors of all consumers exposed to an advertising campaign. |
Media research requires a comparison of media use and performance data from advertising campaigns. Integrated MethodBy integrating navigation variables with the data produced by random questionnaires of 1 out of every N navigators, many lessons are learned: How do consumers react to certain online media stimuli?   |
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