DC New Market Research

Greater information richness

Based on what participants contribute to the different activities, we can find out what they say, think, feel and do in context.
Consummity^® is based on the socio-cultural theory of the consumer´s self–concept for brand development and on the use of entertaining visual and narrative resources of both digital and offline environments that are selected ad–hoc.
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Consummity^® is a qualitative solution that provides answers to the most important questions which arise in marketing management.

A New Space for Brand Interaction

This flexible qualitative research solution takes advantage of digital and “natural” spaces especially selected to foster participation among a community of consumers.