How can we increase participant motivation in online surveys?
At DC, we have begun to explore narrative, entertaining questionnaires that are closer to games in terms of their format. The strategy rests on Opino v3, DC´s own online survey software whose design is based on the concept of gamification.
DC and One Point Global Expand Market Research to Mobile Devices in LATAM
“This is our first alliance with a Latin American research firm and we are going to provide them with plenty of support in their upcoming projects. DatosClaros is an ideal partner for OPG, since we share the same vision with regards to technological and methodological innovation.” Carl Nielson, Director of OnePoint Global.
A New President for CEIM
Santiago Kahane is the new president for 2012–2014. A summary of the chamber´s market perspective and goals for the term.
Directorio de Investigación de Mercado y Marketing, September 2012
Book on Social Networks and Companies
Redes Sociales y empresas. Menos enredo, más conexión, by Natalia Gitelman and Flavia Tomaello (published by Errepar) has hit the bookstands.
El cronista, August 16, 2012
DatosClaros® attends the first AIM Congress held in Santiago, Chile
DatosClaros Director Natalia Gitelman gave a presentation on Consummity®, an online community of consumers used to obtain insights into consumer choices and brand communication.
DC arrives to Colombia
We have opened offices in the beautiful city of Bogotá, Colombia, a friendly and dynamic country with plenty of opportunities for online research. Get in touch with us to find out more.
Supporting our young professionals
We are very pleased to announce that one of our collaborators has won the first Edition of the Manolo Award for young professionals. This award, granted by the ARIA (Americas Research Industry Alliance), provides winners with an immersion experience at a research firm in another country in the Americas.
Find out more
DC promotes sustainable mobility
Seeking to improve our quality of life, DC promotes the use of bicycles among its collaborators and covers the bike parking costs. We hope many companies will begin offering this benefit to encourage a type of transportation with advantages for all!
Study on Social Networks 2012
Two years after conducting its first study on social networks, DC returns to the topic to investigate changes over the past two years.
La Nación, June 9, 2012
2nd Study on Social Networks – Don´t Miss Out
DatosClaros releases a study on social networks, providing a comprehensive map on the topic with many aspects to analyze and debate. Since the last study, many changes have occurred.
We are launching a new study that will allow us to evaluate the trends identified in the first study and analyze the information in this changing context.
Internet at Schools
DC conducted a study among students on how ICT are influencing education.
El cronista, February 21, 2012
Focus on “Digital Natives”
Children and young adults from Argentina, Mexico and Venezuela evaluated the British Council website.
Teenagers and Advertising on Internet
DC conducted a study among youth (ages 14–19) to find out what they think about advertising on the Internet and social networks.
La Nación, February 4, 2012
2012 Readers Panel - La Nación
We would like to thank the daily La Nación for once again entrusting DC and its Opinantes® solution with the development, management and maintenance of the studies conducted as part of the newspaper´s own online panel.
Study for Natura
Natura called upon DC to do a multi-country investigation (Argentina, Chile, Mexico, Peru and Venezuela).
The Virtual Focus® and Opino® platforms were used for this quali-quantitative study conducted in Argentina, Spain, Mexico and the United States.
Virtual Focus® v3.1
The new version of Virtual Focus® is now up and running. Besides the chat interaction space added to the previous version, the latest version incorporates webcams to allow for a visual and audio recording of group discussions.
To find out more about the methodology of online focus groups, click here.
Digital Market Research in LATAM
Reflections on the changing paradigm in research methodologies after the 1st International Research Conference in Bogota, Colombia.
El cronista comercial, December 7, 2011
Training on Digital Market Research at SAIMO
SAIMO has asked DC to give the first class on Digital Market Research.
La Nación, October 8, 2011
New book on market research
Since October 2011, the book Innovación en la investigación de mercados (Innovation in Market Research) has been on the market. It is published by Editorial Alfaomega.
The book provides insight to different concepts and applications of market research, with innovative techniques and expanded concepts of traditional methods.
Santiago Kahane is the author of the chapter entitled “Online Market Research.”