DatosClaros was the first consulting firm in Argentina to develop a comprehensive platform for safe, flexible online research. Now we have a business unit whose exclusive task is to develop applied technology.
Methodologies developed by DatosClaros
Online Surveys
- Lower cost
- Faster results
- 100% dynamic (skips, random response options, quota control, grids, etc.)
- High level of security
- Limitless geographical range
- Customized graphics
- Duplication control
- Pop-up invitations that are randomly activated, for websites that respond to the target profile
- Personalized e-mail invitations with a link including a unique code embedded in the text
- Communication Research
Virtual Focus
This methodology provides qualitative information through a chat interface that allows the client to incorporate multimedia stimuli such as videos, images, audio clips and texts.
- A novel research method that is attractive for participants
- In line with current trends
- Especially designed for studies involving young people and taboos that are difficult to discuss in face-to-face groups
- Shorter timeframes for final results
- Results are received quickly
- Permits broad geographical coverage
- Allows for a great deal of information at a much lower cost
- Multimedia stimuli can be incorporated
- Interfaces can be customized
- The client can “watch” the study as it develops on his/her computer, no matter where he/she is, and send comments to the moderator/s on a private chat line
Image Impact
A tool developed for online image testing. Ideal for evaluating logos, advertising graphics, homepages, packaging, street advertising and other images. The results are shown as point clouds above the tested image.
This powerful research tool allows all types of graphics to be evaluated, producing an easy-to-read report on what interviewees think of a specific image.
Video Analyzer
A tool to analyze commercials and videos online, with a curve showing the most attractive and least attractive moments of the commercial spot or video second by second.
Integrated to an online focus group or an online survey in which participants are asked to move their mouse on an intensity meter (ranging from – to ++) to indicate when they find the visual image extremely pleasing (++) or extremely dull (--).
Collage online
A methodology that allows users to connect objects and concepts online by dragging and dropping images in an online environment. Integrated to an online focus group or an online survey in which participants are asked to drag different objects, ideas or concepts towards the brand or to relate different objects with one another.
The results are analyzed, allowing clients to understand how the objects, brand and consumers relate to one another.
Shelf Analyzer
A tool for the online analysis of aisles/shelves/exhibitors at the point of sales. Used to assess planograms, exhibitions, pricing, packaging, levels of visualization and POP material. With this tool, consumer reactions to different stimuli can be gauged much more quickly and economically than with traditional methods.
This is a simplified version of the 3D World Builder that allows specific parameters to be analyzed but is limited to a single shelf. Through an online focus group or as part of an online survey, participants are asked to take a look at the image of the shelf where the product and/or communication is found and provide their opinion.
3D World Builder
A state-of-the-art tool that recreates lifelike settings in a 3-D online environment, where participants can “enter” lifelike 3D versions of supermarkets or other large shopping environments and simulate purchases. This is ideal for Shopper Understanding studies, where consumer behavior is analyzed with surveys conducted both before and after the shopping trip. DatosClaros has joined forces with the Swiss company Factboy, the owner of the tool.