Virtual Focus

The interactive platform for conducting
online focus groups.
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Virtual Focus is a platform developed on a chat engine. It was designed by DatosClaros to conduct interviews and online focus groups.

Adding versatility to online research

To implement Virtual Focus, a moderator specializing in motivational research techniques is required. He/she must be trained in research.

Using Virtual Focus, the moderator prepares a set of stimuli (commercials, images, websites) that participants can observe at different points during the group discussion. At the same time, clients can watch what is happening during the discussion from their office PCs or remotely.

Multiple functions for market research

Virtual Focus is a tool with multiple functionalities, specially designed for doing market research online. It allows projects to be managed in different discussion rooms and with a maximum number of participants per room. Participants log on with a user name and password. Buttons are configured by the moderator and can be edited to ensure fluid communications.
Related Cases
Dove

Conducts online focus groups using the Virtual Focus tool.

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Axe

Axe North America conducts an online survey in five countries in North and South America and Europe.

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Loreal

A qualitative study on floggers is conducted to determine this group’s connection with the world of cosmetics.

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Related Methodologies
Collage Online

A tool that can be used in both qualitative and quantitative studies, allowing the users themselves to determine how brands, concepts and objects relate to one another.

Read more
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