Shelf Analyzer

The best tool for testing products
and communication on store shelves.
Shelf Analyzer is a tool designed by DatosClaros to test products and POP materials in an online environment.

3D store shelves. immediate results

This is a simplified version of the 3D World Builder that allows specific parameters to be analyzed but is limited to a single shelf. Through an online focus group or as part of an online survey, participants are asked to take a look at the image of the shelf where the product and/or communication is found and provide their opinion.

Extensive information on the moment of purchase

Shelf Analyzer produces a report that allows clients to view the dynamics at work when potential buyers are in stores at the moment of purchase.

Related Cases
Tortillas Misión

Mission asks DatosClaros to conduct a study in USA to evaluate a mix of shopping variables including package, price and quantity. To achieve these goals, Shelf Analyzer was used as a tool to simulate shopper behavior at the point of sale.

Related Methodologies
OPINO

A comprehensive platform for conducting online and phone surveys that incorporates Shelf Analyzer as a tool for studying shopper behavior at the point of sale.

Image Impact

A tool designed to analyze images combined with Shelf Analyzer allows us to understand the impact of different visual aspects and how they affect shopper behavior.

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