DC New Market Research

OPINO is a modern, robust software for CATI (Computer Aided Telephone Interviewing) / CAWI (Computer Aided Telephone Interviewing) / CAPI (Computer Aided Personal Interviewing). Developed by DatosClaros, it is a versatile tool for designing, managing and monitoring online and phone interviews.

A multipurpose solution

OPINO can be installed at call centers specializing in market research and public opinion studies, as well as on intranets and extranets of organizations and market research departments. This is a multipurpose solution for gathering and analyzing data through the Internet, mobile devices (such as laptops, palms and telephones) and call centers. It facilitates both fieldwork and data processing.

Greater flexibility for each type of survey

OPINO offers enormous flexibility for projects, since it allows clients to adapt the look& feel of each survey and to incorporate skips, random answer rotation, dynamic grids and many other functions

By following the progress of quotas and generating reports on results, the software allows projects to be monitored in real time.

Adaptability for different types of studies

Allows customer and employee satisfaction studies to be developed as well as concept and product testing, website assessments, and corporate image, workplace and social studies. Online and offline projects are managed through a network (LAN or Internet) and multiple surveys and campaigns can be designed.