DC New Market Research

Image Impact is a tool designed by DatosClaros to test images in an online environment. It can be used to evaluate logos, advertising graphics, homepages, packaging, POP material, street advertising and other images.

Interactive opinions

Through online focus groups or an online survey, participants are asked to click on the area of the image that they find "most striking", "least attractive", "most closely related to the brand"; on the spot where "they imagine the brand logo", etc.

Graphic reports that present results on the analyzed image

Image Impact presents point clouds on top of the analyzed image that shows the positive and negative attributes identified by respondents, the aspects most closely associated with the brand and other attributes in different color scales.

Evaluate the opinions of respondents more quickly

This powerful research tool allows all types of graphics to be evaluated, producing an easy-to-read report on what respondents think of a specific image.