DC New Market Research

Online Collage is a tool designed by DatosClaros to do different tests in an online environment. Used to evaluate concepts and fundamentally, to determine how brands, concepts and objects, images and text relate to one another.

Valuable information obtained from a simple method

In an online focus group or through an online survey, participants are asked to drag different onscreen objects, ideas or concepts towards the brands or to relate different objects with one another.

When critical decisions must be made quickly

The results are analyzed, allowing clients to understand how the objects, brand and consumers relate to one another. Collage thus allows clients to respond to questions related to positioning, branding or brand awareness, among other parameters.