See a demo3D shopping experiencesUsing 3D World Builder, participants “enter” lifelike 3D versions of supermarkets or other large shopping areas and simulate a purchase. |
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Observation and analysis pre & post purchaseThe 3D World Builder reveals all of the interviewees' movements and behaviors, showing the interactions that occur and determining what gets shoppers’ attention at every turn. When combined with surveys before and after the shopping trip, this can be used to determine the level of visibility of a product on supermarket shelves and the impact of different promotions or POP material, packaging design, the store layout, etc. |
Quicker results, lower costsAs a result, 3D World Builder allows Shopper Understanding studies to be done more quickly and economically than using traditional methodologies. |
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Carlsberg
Uses the 3D Shopper Understanding tool to evaluate alternative promotions and different aisle exhibits.
OPINO
The most comprehensive platform for conducting CATI/ CAWI/ CAPI/ CAMI surveys is incorporated to this state-of-the-art tool for analyzing shopper behavior at the point of sale.