3D World Builder

Lifelike 3D environments help clients understand
the reasons behind customer purchases.


3D World Builder is a tool designed by the Swiss company Factboy; DatosClaros offers the tool to its Latin American clients.


Observation and analysis pre & post purchase

The 3D World Builder reveals all of the interviewees' movements and behaviors, showing the interactions that occur and determining what gets shoppers’ attention at every turn. When combined with surveys before and after the shopping trip, this can be used to determine the level of visibility of a product on supermarket shelves and the impact of different promotions or POP material, packaging design, the store layout, etc.


  





3D shopping experiences

Using 3D World Builder, participants "enter" lifelike 3D versions of supermarkets or other large shopping areas and simulate a purchase.

Quicker results, lower costs

As a result, 3D World Builder allows Shopper Understanding studies to be done more quickly and economically than using traditional methodologies.
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