L’Oréal - Exploratory Study on Floggers
Exploratory study on floggers and their relationship to makeup
Job Description
Client: L’Oréal
Agency: None
Location and date: February and March 2009. Argentina.
Client’s goal: Exploratory study on floggers and their relationship to makeup.
Solution: In-depth interviews were conducted with famous floggers, followed by online focus groups and focus groups in usability labs using PCs with an Internet connection. Virtual Focus was used for the study. This methodology provides qualitative information through a chat interface that allows clients to incorporate multimedia stimuli such as videos, images, audio clips and texts.
Results: A breadth of in-depth information was obtained on this urban group.
“We chose DatosClaros because they are well-known for developing innovative methodologies through tools that run in online environments. This allowed us to approach this particular group on their own terrain.”
Cecilia Mastrini, Market Research Manager at L’Oréal
About DatosClaros
Founded in 2000, DatosClaros (www.DatosClaros.com) is dedicated to designing and developing market research and public opinion studies. From the beginning, the company has worked to develop a comprehensive online research platform and to design proprietary tools and novel research methodologies that reflect the enormous changes in the communications among people and between companies and their consumers. Some of the company’s clients include: Unilever, Linde AGA, Coca Cola, Banco Itaú, Cencosud (Disco, Jumbo, Vea), Acindar, HSM, Loreal, Pernod Ricard, Mercado.