Dove Argentina - New Variety of Dove Deos
Dove (www.dove.com.ar) chose DatosClaros to test its new variety of deos and generate material for an ad campaign that would be based on women’s experiences during the product trial.
Job Description
Client: Dove Argentina
Agency: Urban PR
Location and date: December 2008, Buenos Aires, Argentina.
Client’s goal: To test a new Dove Deos variety. To generate contents for the advertising campaign.
Solution: Dove Ambassadors were selected; a campaign blog was started where users could upload photos and comments; an online daily survey was designed to evaluate the product; some of the ambassadors were filmed along with two celebrities (Andy Chiernavsky, Eugenia Tobal).
Results: Dove learned more about product use; contents generated by the users were produced for the brand’s website and the product was promoted through the use of actual testimonies by product users.
“The product test exceeded our expectations. We hired DatosClaros to do a product test and we found that the resulting materials also added value to the product advertising campaign.”
About DatosClaros
Founded in 2000, DatosClaros (www.DatosClaros.com) is dedicated to designing and developing market research and public opinion studies. From the beginning, the company has worked to develop a comprehensive online research platform and to design proprietary tools and novel research methodologies that reflect the enormous changes in the communications among people and between companies and their consumers. Some of the company’s clients include: Unilever, Linde AGA, Coca Cola, Banco Itaú, Cencosud (Disco, Jumbo, Vea), Acindar, HSM, Loreal, Pernod Ricard, Mercado.