Rexona Teens – Packaging Assessment
For its two new fragrances, Rexona Teens (http://www.rexonateens.com.ar/brands/personalcarebrands/rexona.aspx) asked DatosClaros to evaluate several package designs and choose the best one for each of the two. Image Impact was incorporated to the online study to allow for a more detailed understanding of each design.
Job Description
Client: Rexona Teens Latam
Agency: None
Location and date: November 2008, Mexico, USA, UK, Argentina
Client’s goal: To select the packaging for two Rexona Teens varieties from a series of designs.
Solution: An online study was done in Mexico, USA, the UK and Argentina. Respondents were shown the different designs and asked to choose their favorite; in addition, they had to indicate the most and least attractive aspects of each one.
Results: Quantitative feedback was quickly received from potential product users, allowing the brand to choose the packages with the greatest level of acceptance.
“Because of the type of information we wanted to obtain, we needed an online, dynamic, entertaining study. We believe that DatosClaros has the methodological know how and the technology to respond to needs of this kind.”
Mariana Itzcovich, CMI Manager Rexona - Regional Innovation Center Latam
About DatosClaros
Founded in 2000, DatosClaros (www.DatosClaros.com) is dedicated to designing and developing market research and public opinion studies. From the beginning, the company has worked to develop a comprehensive online research platform and to design proprietary tools and novel research methodologies that reflect the enormous changes in the communications among people and between companies and their consumers. Some of the company’s clients include: Unilever, Linde AGA, Coca Cola, Banco Itaú, Cencosud (Disco, Jumbo, Vea), Acindar, HSM, Loreal, Pernod Ricard, Mercado.