Social research and public opinion studies allow organizations to identify certain critical aspects of the society in which they operate. The purpose is to understand the positioning an organization should take based on people’s perception of political parties, companies and their leaders.
Types of Studies
- Socio-cultural studies (urban tribes, children, adolescents, young people)
- Corporate image
- Workplace climate
- Corporate Social Responsibility
- Organizational positioning
- Voter behavior studies
- Campaign tracking
- Exit polls
- Campaign evaluation
- Political and government marketing
- Demographical studies
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