Rexona Teens
DatosClaros carries out an online survey in four countries (USA, UK, Mexico and Argentina) to evaluate packages and names for two new fragrances of Rexona Teens.
DatosClaros - Factboy
DatosClaros and Factboy of Switzerland continue their collaboration to develop Shopping Understanding projects. The project utilizes Factboy’s World Builder 3D, a new tool to construct 3-D environments.
DatosClaros obtiene la certificación ISO 9001
In July 2009, DatosClaros received ISO 9001 certification for its quality management system, a process it began in the third quarter of 2008. The certification involves reviewing and creating standardized processes of all of the phases of the research projects done by the company and its different methodologies. The main goal of certification is to guarantee the quality of the work done at the consulting firm and to ensure customer satisfaction.
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Market Research and Analysis
Innovative Projects
Geberit
Geberit, a leading Swiss company that manufactures piping and sanitary cistern systems, entrusts DatosClaros with an exploratory study of the Argentine market.
Banco Itaú
Once again, DatosClaros does the Annual Customer Satisfaction Study for Banco Itaú. As part of the study, more than 4,000 individual banking customers at 80 different branches are surveyed.
Dove Argentina
Dove chooses DatosClaros to test its new variety Dove Deos and draft material for its ad campaign.
Linde
After handling its customer satisfaction studies in Argentina for four years, Linde International decides to hire DatosClaros to conduct the surveys for all the countries in the region.
Revista Mercado - Quilmes - Nobleza Piccardo
DatosClaros does the SCR 2008 study for Mercado magazine. The study is sponsored by major brands like Quilmes and Nobleza Piccardo.
Páginas Amarillas (Yellow Pages)
The Argentine affiliate of the British company Yell hires DatosClaros to test its search portal and a new interactive game.
Mission
DatosClaros does a behavior study at points of sales for the tortilla brand Mission in the United States. The latest DatosClaros research tool, Shelf Analyzer, is used for this project.
Social Networks
In August, DatosClaros does an extensive omnibus survey on social networks that consists of various phases: exploratory phase with desk research, online focus groups and user labs + online and phone surveys.
Innovative Tools
Image Impact
A tool developed for online image testing. Ideal for evaluating logos, advertising graphics, homepages, packaging, street advertising and other images. The results are shown as point clouds above the tested image.
Video Analyzer
A tool to analyze commercials and videos online, with a curve showing the most attractive and least attractive features of the commercial spot or video second by second.
Collage Online
A methodology that allows users to connect objects and concepts online by dragging onscreen images.
Shelf Analyzer
A tool for the online analysis of aisles, shelves and exhibitors at points of sale. Used to assess planograms, exhibitions, pricing, packaging, levels of visibility and POP material. With this tool, consumer reactions to different stimuli can be gauged much more quickly and economically than with traditional methods.
Virtual Focus
A platform designed to conduct online focus groups and interviews. It allows for visual stimuli (commercials, images, websites, logos) to be shown to participants while the group discussion is held.
3D World Builder
A state-of-the-art tool that recreates lifelike settings in a 3-D online environment. This is ideal for Shopper Understanding studies, where consumer behavior is analyzed with surveys conducted both before and after the shopping trip. DatosClaros has joined forces with the Swiss company Factboy, the owner of the tool, to use it for studies in Latin America.
